Management Profile

Arvind Rao - Founder & CEO

Arvind has engaged in Marketing Consulting & GTM implementation for over 6 years leading India operations as the COO of a Marketing Services agency.

He enabled prominent IT companies address the Mid-market and SMB , while identifying over 1000 Enterprise Application placement opportunities (annually) across 43 verticals  and creating a Partner eco-system to address them. 

Arvind ‘s experience spans over 23 years across Media , Direct Marketing , Business Process Outsourcing, Sales & Marketing Consulting and GTM execution.

Having initiated his career with the Times of India subsequently moved on to re-launch Maya, Manorama & Manohar Kahaniya at Mitra Prakashan.

The advent of electronic media and alternate entertainment at MTV and Discovery Channel offered him scope to create value properties for Advertisers by blending ATL & BTL for audience engagement on-air and on-ground.

While expanding the footprint of SOLUTIONS ( now part of Publicis) to address both I.T & non-IT Clients , he had opportunity to set-up & manage India’s 1st Outsourced Centralised Contact Centre, which lead him to manage BPO Operations and create service level bench marks at Genesis and Orion Dialog (now part of  Aegis).

Arvind is a Graduate from Banaras Hindu University and a Post Graduate Diploma in Marketing Management from Times School of Marketing.

Linkedin:  http://www.linkedin.com/pub/arvind-rao/0/21a/602