Mr Arvind S. Rao – CEO & Founder

Arvind is the CEO and Founder of IVEDA, his experience spans over 24 years across Media , Direct Marketing ,Business Process Outsourcing and Sales & Marketing Consulting for businesses ’in Information Technology.

As the Chief Operating Officer at Brandgain, Arvind was engaged for Go-to-Market (GTM) Consulting to establish prominent IT companies by addressing the Mid-market and SMBs while identifying over 1000 qualified opportunities (annually) across 43 verticals and creating a Partner ecosystem to address them.

While expanding the footprint of SOLUTIONS (now part of Publicis) to address non-IT Clients , he had opportunity to set-up & manage India’s 1st and 3rd Party Centralised Contact Centre and later manage Operations and create service-level benchmarks at Genesis and Orion Dialogue (now part of Aegis)

The advent of electronic media lead him to be associated with MTV and Discovery Channel, which offered him scope to create value properties for Advertisers by blending ATL & BTL to create on-the-ground reach

Having initiated his career with the Times of India, he subsequently moved on to relaunch Maya, Manorama & Manohar Kahaniya at Mitra Prakashan. Arvind Rao is a B.Com (Hons) Graduate from Banaras Hindu University and a PGDMM from the Times School of Marketing 91 batch.

Ms Mehak Dhiman – Business Analyst & Engagement Officer

Mehak Dhiman is a Business Consultant and Outreach Associate at IVEDA, where she bridges insight and influence to drive startup growth and investor outcomes. With a BA in Global Affairs—specialising in Economics and Foreign Policy—and currently pursuing an MBA in Data Science and Business Analytics, Mehak brings an interdisciplinary lens to market behaviour and strategic decision-making.

Her professional journey spans client-facing operations at IndiGo, where she honed a sharp understanding of consumer psychology and operational execution, to research and outreach roles that refined her expertise in messaging, stakeholder mobilisation, and conversion. At IVEDA, she leads client communications, develops strategic databases, and supports consultancy operations across the firm’s investor and founder networks.